By Dean Correia – Correia Security Resources
We live in the “I” generation – Internet, iPad, iPhone, instant gratification, immediate…….It’s often a challenge to unplug and have balance due to the frenetic pace at which most of us operate. The prevalence of social media and portal devices can lead to miscommunication online that affects us personally and professionally. Therefore, here are some of my tips and tricks to reduce these embarrassing and damaging situations online:
- Challenge yourself – does the message really need to be sent now? Begin to craft the message and then place it in your draft folder and look at sending it tomorrow. This will also help remove any emotion that may be influencing your response.
- You are your brand. Are those posts and pictures enhancing our damaging your clients’ impression of you? Clients will perform online research as part of their due diligence before committing to work with you.
- Communication is 93% non-verbal. Less is better – brief, blunt messages will often get your point across most effectively. Would you want that message or picture posted on the 6 O’clock news?
- “Link In” and “Friend” only those that you know. Despite utilizing the various security functions of each of the well know social media sites, access can often be gained to your site by people that you don’t know.
- You can’t take it back. Despite the fact that you may delete the post or picture, you have no way of knowing what your network has done with the message before your deletion of it. When warranted, law enforcement can access your social media site for investigative purposes.
- Change your passwords quarterly. Always log off of your social media sites when not in use.
- Talk about your vacation on social media after you return. Vacation, weddings, funerals are prime times for home burglaries.
As with so many other things, the Internet can be used as a tremendous business building tool enabling us all to enhance our personal and professional reputation.